Pepsi Amps Up the Sexism with Pickup App

Staff / Truthdig Oct 15, 2009 PepsiCo Inc. ran into trouble trying to be all hip and stuff with an iPhone app aimed at young male consumers of Amp energy drink. It was bad enough that the app was built around the charming idea of bagging 24 different types of women -- and then posting the conquests online. Almost worse was the company's Twittered apology after reception of its "Amp Up Before You Score" app fell flat. Dig deeper ( 1 Min. Read )

A Phone to Die For

Staff / Truthdig Jul 23, 2009 After losing a prototype iPhone, a Chinese product manager for Apple's overseas manufacturer killed himself by jumping from his apartment window. Apple doesn't directly manufacture its products, but the company's notorious and sometimes belligerent devotion to secrecy isn't playing well in light of reports that Sun Danyong, 25, was harassed before his death by security personnel from his employer's parent firm. Dig deeper ( 1 Min. Read )

iPhones for Everybody?

Staff / Truthdig Jun 9, 2009 Apple unveiled a faster, more powerful version of its popular iPhone Monday, but the bigger news is that the company slashed the price of the current model to $99. That makes a robust portable computing experience available to a much bigger crowd, assuming they can handle AT&T's horrendously overpriced service. Dig deeper ( 1 Min. Read )

Apple Goes to War

Staff / Truthdig Apr 21, 2009 The military has been deploying Apple's iPod Touch and iPhone, loaded with software that aids in translation, intelligence gathering and shooting people. Military iPods will "display aerial video from drones and have teleconferences with intelligence agents halfway across the globe." We civilians are still waiting for copy and paste. Dig deeper ( 2 Min. Read )

Consumer Takes iPhone Price-Cut Rage to Court

Staff / Truthdig Oct 2, 2007 All those eager Apple aficionados who waited in line for days to get their grabby hands on the first crop of iPhones for $599 a pop, only to watch in despair as stragglers bought them but two months later for a whopping $200 less, may sympathize with an angry New York woman who clearly will not be placated by Steve Jobs' scrambly attempt at refunding his way back into customers' hearts. Dig deeper ( 1 Min. Read )

Getting iRipped Off

Eugene Robinson / Truthdig Sep 7, 2007 It might be hard to feel sympathy for someone who spends $600 on a phone, but iPhone owners could use some emotional support, now that Apple CEO Steve Jobs has announced he's cutting the price of the 10-week-old device by a third. Dig deeper ( 3 Min. Read )

The Cult of Apple

Mike Luckovich / Truthdig Jun 25, 2007 Dig deeper

Right Move, Wrong Reasons: Inside the EMI/Apple Deal

Aram Sinnreich / Truthdig Apr 17, 2007 Media analyst, scholar and musician Aram Sinnreich takes a close look at tech giant Apple's joint venture with major recording label EMI to offer music that is free of the restrictions imposed on consumers by "digital rights management." Sounds like music to our ears, and those of the iPod-toting masses, but the author detects a hidden agenda behind the deal. Dig deeper ( 7 Min. Read )

Campaign Vigilantes Go Viral

Staff / Truthdig Mar 21, 2007 Someone apparently unrelatedrelated to the Barack Obama campaign created a parody of Ridley Scott's classic "1984" Apple commercial, with Hillary Clinton in the role of Big Brother. In true Youtube fashion, it was quickly followed by a video response with Obama as the bad guy. Update: Original video creator's identity exposed! Dig deeper ( 1 Min. Read )

Bogus Controversy Over Apple’s Building

Staff / Truthdig Oct 14, 2006 Several high-profile blogs have been spreading a report that Muslims are offended by Apple's new building in NYC. Problem is, the alleged anger is basically bogus. Read about the fake controversy here. Dig deeper ( 1 Min. Read )

Watch Where You Point That Laptop

Staff / Truthdig Aug 27, 2006 In the mad rush to make our gadgets go, a battery manufacturer's slight oversight could lead to disastrous consequences, as in the recent recall of 6 million Sony laptop batteries prone to explosion and fire. Lithium-ion batteries, the kind used in many electronic devices because of their power efficiency, are especially vulnerable to this kind of problem. Dig deeper ( 1 Min. Read )

Think Damage Control

Staff / Truthdig Aug 18, 2006 An Apple Computer audit of labor conditions at an iPod factory in China uncovered employees working longer hours than permitted by its code of conduct. Auditors also said that workers earned ?at least the local minimum wage? -- whatever that may be in Longhua, China. Dig deeper ( 1 Min. Read )