‘Lorax’ Banks on Green Marketing

Staff / Truthdig Feb 8, 2012 Animated movies make a bundle on commercial tie-ins, but "The Lorax" presented something of a challenge for Universal. After all, you can't have plastic replicas of Dr. Seuss' champion of the environment piling up in a landfill somewhere. The studio found a way to cash in by greenwashing its licensing with help from the EPA and Whole Foods. Dig deeper ( 1 Min. Read )

Marketing

Angel Boligan, Cagle Cartoons, El Universal, Mexico City Dec 4, 2011 Dig deeper

Online Personalization Amplifies the Echo Chamber Effect

Staff / Truthdig Jun 4, 2011 So you go online and noodle around, and if you're like many other Internet users, you "Like" things on Facebook, buy some stuff and perhaps use Gmail. Somewhere in there, the little gnomes from Google and other data-gathering superpowers cobble together your cyber-profile. Dig deeper ( 1 Min. Read )

Time to Crack Down on Child-Focused Ads

David Sirota / Truthdig May 27, 2011 Is Snoop Dogg the new Joe Camel? Is Ronald McDonald? What about Facebook -- has that website become synonymous with an infamous tobacco industry cartoon that preyed on unsuspecting kids? Dig deeper ( 3 Min. Read )

‘Social Media and the End of Gender’

Staff / Truthdig Feb 3, 2011 In this TED talk, Johanna Blakley of USC argues that "there is an upside to having your taste monitored" online. Rather than pigeonhole you in a demographic prison, the people who make entertainment are paying more attention to what you actually like -- especially if you're a woman. Dig deeper ( 1 Min. Read )

Celebrity Endorsements: Money for Nothing?

Staff / Truthdig Jan 14, 2011 In the world of advertising, celebrity always equals money, and anything that these luminaries -- whether from entertainment, sports or even politics -- touch (even by accident) is tantamount to tangible, profitable product placement, right? Dig deeper ( 1 Min. Read )

Little Miss Wonderbra

Staff / Truthdig Apr 14, 2010 European retailer Primark has gotten itself into some hot water. The clothing chain halted the sale of padded bikini tops for girls as young as 7 years old after advocacy groups and politicians criticized the store for "premature sexualization and unprincipled advertising." Dig deeper ( 1 Min. Read )

Israel Reaches Out to Horny U.S. Men

Staff / Truthdig Jun 21, 2007 After market research revealed that young American men "have no feeling toward Israel one way or another," the Israeli consulate in New York came up with a foolproof plan to get their attention: pin-up girls. The shande for the goyim will take place in the July issue of Maxim magazine, which will feature Israel Defense Forces veterans taking it off for the homeland. Dig deeper ( 1 Min. Read )

The Pop-Tart Chronicles

Marie Cocco / Truthdig Jun 19, 2007 Food companies that market obesity-inducing products to young children are taking a lesson from big tobacco and getting ahead of the lawsuit curve. Dig deeper ( 3 Min. Read )

Tobacco Marketing Leaves Women Seeing Red

Marie Cocco / Truthdig Apr 17, 2007 We've come a long way from seeing ourselves as oh-so-sexy holding a slim cigarette -- all the way to seeing red. Red, the color of angry outrage, could be just the thing to blot out Big Tobacco's latest campaign to hook young women on cigarettes by dressing up death in fuchsia and teal. Dig deeper ( 3 Min. Read )

Lawrence Bender: The Truthdig Interview

Blair Golson / Truthdig May 24, 2006 Bender, the producer of every Quentin Tarantino movie, describes how he produced the Al Gore global warming documentary "An Inconvenient Truth." Check out: Why he thought a guy nicknamed "The Robot" would a compelling documentary subject His take on Gore's inability to capitalize on global warming when he was in office Bender's recognition that climate change barely registers on most voters' minds Dig deeper ( 12 Min. Read )

Growth Phase for Obesity Marketing

Staff / Truthdig Apr 17, 2006 From super-size coffins to super-reinforced beds to resorts for those afraid to be seen in bathing suits, the number of products and services for America's obese is growing rapidly. Dig deeper ( 1 Min. Read )