Given that, they say, beef farming is responsible for about half of California’s water use, the Yes Men have come up with a simple solution to the state’s drought crisis: If you eat beef, don’t wash.

In a collaboration with comedy video website Funny or Die and The Guardian, the activists’ spoof campaign encourages hipsters to forgo showers. Watch and find out if they managed to fool anyone.

–Posted by Roisin Davis

Your support matters…

Independent journalism is under threat and overshadowed by heavily funded mainstream media.

You can help level the playing field. Become a member.

Your tax-deductible contribution keeps us digging beneath the headlines to give you thought-provoking, investigative reporting and analysis that unearths what's really happening- without compromise.

Give today to support our courageous, independent journalists.

SUPPORT TRUTHDIG