Given that, they say, beef farming is responsible for about half of California’s water use, the Yes Men have come up with a simple solution to the state’s drought crisis: If you eat beef, don’t wash.

In a collaboration with comedy video website Funny or Die and The Guardian, the activists’ spoof campaign encourages hipsters to forgo showers. Watch and find out if they managed to fool anyone.

–Posted by Roisin Davis

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