Top White House press-wrangler Robert Gibbs cheerfully unveils the new White House iPhone app in a new promotional video released Monday for the occasion. As jaunty music plays in the background, Gibbs sets the scene in the video by declaring that users can watch him “set the White House press corps straight every day” with the app. Such a card, that Robert Gibbs.

But does this latest development constitute a greater bid for “transparency,” or is it just a high-tech trick to give the Obama administration’s PR arm a way to muscle into your cyber-world? –KA

CBS News:

“You can read the blog, watch videos, check out the latest photos, and you can even get live video right on your phone,” says Gibbs.

The App seems most appealing for people whose opinions mirror those of the White House. Unlike a traditional news report, it will not feature criticisms of White House policy or alternate viewpoints on issues.

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Watch the promo video here:>

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#app#iphone#obama administration#robert gibbs#technology#white house