Pornography titan Vivid Entertainment will sell adult films through the Internet that can be burned to DVDs and watched on TVs. “Leave it to the porn industry once again to take the lead on this stuff,” says a think-tank analyst.


AP:

LOS ANGELES – Hollywood has been tiptoeing its way toward letting consumers buy a movie online, burn it onto a DVD and watch it on a living-room TV.

While the studios hesitate, the adult film industry is taking the leap.

Starting Monday, Vivid Entertainment says it will sell its adult films through the online movie service CinemaNow, allowing buyers to burn DVDs that will play on any screen, not just a computer.

It’s another first for adult film companies that pioneered the home video market and rushed to the Internet when Hollywood studios still saw it as a threat.

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