Ayn Rand Fans Mortified by DVD Slander
The people behind 2011's "Atlas Shrugged" movie adaptation (yes, they finally released the movie and no, nobody saw it) were "mortified" to discover that the DVD packaging for "Part 1" billed the film as a story of "courage and self-sacrifice." As every Randbot knows, self-sacrifice is sacrilegious in the world of Ayn. (more)
The people behind 2011’s “Atlas Shrugged” movie adaptation (yes, they finally released the movie and no, nobody saw it) were “mortified” to discover that the DVD packaging for “Part 1” billed the film as a story of “courage and self-sacrifice.” As every Randbot knows, self-sacrifice is sacrilegious in the world of Ayn.
A statement from the production company responsible for “Atlas Shrugged” explains:
The 1957 novel, Atlas Shrugged, is known in philosophical and political circles for presenting a cogent argument advocating a society driven by rational self-interest. On the back of the film’s retail DVD and Blu-ray however, the movie’s synopsis contradictorily states “AYN RAND’s timeless novel of courage and self-sacrifice comes to life … ”
“It’s embarrassing for sure and of course, regardless of how or why it happened, we’re all feeling responsible right now,” says Scott DeSapio, Atlas Productions’ COO and communications director. “You can imagine how mortified we all were when we saw the DVD but, it was simply too late — the product was already on shelves all over the country. It was certainly no surprise when the incredulous emails ensued. The irony is inescapable.”
Atlas Productions has pledged to replace the title cards of up to 100,000 DVDs and Blu-ray discs.
Who will bother taking it up on such an offer? Don’t underestimate Ayn Rand fans. They are a devoted bunch.
Consider this: “Atlas Shrugged” came out in April. It took home a negligible $4.6 million at the box office and only 12 percent of critics as canvassed by Rotten Tomatoes thought it was worth seeing. However, the movie gets an 80 percent audience approval rating. That’s an awfully big disparity, but then that’s to be expected from the Randzone, where up is down, bad is good and selfishness is a virtue.
— Peter Z. Scheer
Your support matters…
Independent journalism is under threat and overshadowed by heavily funded mainstream media.
You can help level the playing field. Become a member.
Your tax-deductible contribution keeps us digging beneath the headlines to give you thought-provoking, investigative reporting and analysis that unearths what's really happening- without compromise.
Give today to support our courageous, independent journalists.
A new book argues weakly for the influence of Ayn Rand on our culture—after all, the dominant classes in America were greedy and selfish from the get-go.
It may be too late to save the planet, warns Bill McKibben, but there's a reason that doesn't seem to keep up our tech barons up at night.
The president and many members of his circle have been influenced by an author who didn’t believe there was a common good.
A look at the day's political happenings, including the death of the Virginia GOP's gerrymandering scheme and a Republican lawmaker in Idaho who wants to make Ayn Rand required reading in high school.
Glenn Beck and his delusions of grandeur were on full display last week, as the conservative media figure completed his wholehearted embrace of Ayn Rand's philosophy by announcing he would build a $2 billion utopian community somewhere in Texas.
You need to be a supporter to comment.
There are currently no responses to this article.
Be the first to respond.