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O Lord, Send Me Guidance on This Dildo...

In what appears to be a first, an Oregon couple has set up a Christian-themed sex toy website for married pairs only. The “about” page is unintentionally hilarious. It reads in part:

We have prayed every step of the way for guidance on what products to offer on this site.

What’s that you say, O’ Lord? The grape-flavored anal lube? Or the edible crotchless panties?


About.com:

[N]iche marketing of adult toys has entered a new era with the launch of Book22.com. The site, owned and operated by Joy and Kevin Wilson, is courting what could potentially be the largest niche market in the U.S.; married Christians.

If you were to get to Book22 without seeing the home page, it would probably remind you of any number of home grown sex toy websites. The selection is small, the majority of products are mass manufactured and of basic (read: poor) quality, and the user interface is clunky, but passable. What distinguishes Book22 is not the inventory; it?s the intention of the owners, and the explicit linking of religious faith to business practice.

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From the Book22 website:

It is our company’s policy that the products we sell be purchased for married couples only. As explained in the book of Genesis, God created woman from man’s flesh and bone to be his companion. In so doing, he illustrated that in marriage man and woman symbolically become one flesh. A common theme throughout the Bible is sexual purity. One example of this can be found in 1 Thessalonians 4:3-4, “For God wants you to be holy and pure and to keep clear of sexual sin so that each of you will marry in holiness and honor.” We want to encourage God’s plan for people to remain sexually pure, that is why we offer our products to married couples only.

Book22 is owned and operated by Kevin and Joy Wilson. We are a Christian couple who have been married for over 11 years now. We have prayed every step of the way for guidance on what products to offer on this site. The Special Order page and many of the products we sell came about by couples sharing their hearts and issues with us. We found that we were naive about different people?s sexual hurdles and impairments.

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