A European hedge fund just invested $30 million in a Christian-oriented video sharing site. The vast majority of Americans identify as Christian, and while the economy may be taking a nose dive, there’s still money to be made on Jesus.


A new website run from Plano, Texas, has proved that the Old Testament promise of manna from Heaven has relevance in the digital age.

GodTube, an evangelical twist on YouTube, its secular video-sharing equivalent, has generated so many hits that a London-based hedge fund has poured money into it. GLG Partners, which has no known religious affiliation, has backed GodTube with an investment of $30m. With almost 80% of the American population – about 240 million – describing themselves as Christian, there is a thriving market for the site.

Since its launch last August, GodTube has uploaded more than 100,000 videos, all with an overt religious theme. Broadcast Him is its slogan, though the site’s executives also employ the catchphrase Jesus 2.0.

Read more

Your support matters…

Independent journalism is under threat and overshadowed by heavily funded mainstream media.

You can help level the playing field. Become a member.

Your tax-deductible contribution keeps us digging beneath the headlines to give you thought-provoking, investigative reporting and analysis that unearths what's really happening- without compromise.

Give today to support our courageous, independent journalists.