starbucks

Starbucks Going From Venti to Grande

Jul 2, 2008
Fine, so the headline was a bit much, but this was one time we didn't mind saying venti instead of large: Turns out that even the top bananas at Starbucks finally realized that they've overextended themselves, and due to the sagging economy, they're closing 600 U.S. retail locations. Great -- so that means there'll be only eight Starbucks stores on every block instead of nine.

Forbidden Starbucks

Sep 25, 2007
The Starbucks empire is often lampooned for its many, many stores, but the coffee giant has lost one of its most prominent locations. Responding to the demands of more than half a million citizens, the Chinese government closed down the Starbucks in the Forbidden City, the ancient imperial palace complex in the heart of Beijing.
Join our newsletter Stay up to date with the latest from Truthdig. Join the Truthdig Newsletter for our latest publications.

Starbucks Feels the Strain of World Domination

Feb 27, 2007
In a memo distributed to top executives, Starbucks' chairman warned that rapid expansion had unfortunately contributed to the "dilution" and "commoditization of the Starbucks experience." Howard Schultz charmingly went on to lament specific examples of the company's "cookie cutter" problem, but then concluded the letter in a manner one would expect from a Starbucks executive: "This must be eradicated."

Starbucks Loses to McDonald’s in Coffee Smackdown

Feb 4, 2007
A recent taste test conducted by Consumer Reports found McDonald's coffee to be flawless, while Starbucks' offering was "burnt and bitter enough to make your eyes water instead of open." The coffee giant responded with a nondenial denial: "Choosing a brand of coffee is a personal decision, as taste is subjective."