Staff / TruthdigJul 2, 2008
Fine, so the headline was a bit much, but this was one time we didn't mind saying venti instead of large: Turns out that even the top bananas at Starbucks finally realized that they've overextended themselves, and due to the sagging economy, they're closing 600 U.S. retail locations. Great -- so that means there'll be only eight Starbucks stores on every block instead of nine. Dig deeper ( 1 Min. Read )
Staff / TruthdigMay 16, 2008
File this one under "Choose Your Battles": The Resistance, a national Christian group based in San Diego, has a problem with Starbucks' new, slightly-more-sexed-up cup design, featuring a bustier version of the familiar siren depicted on the coffee company's logo Resistance founder Mark Dice pointed to the label's "naked woman with her legs spread like a prostitute" and said Starbucks "might as well call themselves" -- wait for it -- "Slutbucks" . Dig deeper ( 1 Min. Read )
Staff / TruthdigSep 25, 2007
The Starbucks empire is often lampooned for its many, many stores, but the coffee giant has lost one of its most prominent locations. Responding to the demands of more than half a million citizens, the Chinese government closed down the Starbucks in the Forbidden City, the ancient imperial palace complex in the heart of Beijing. Dig deeper ( 1 Min. Read )
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Staff / TruthdigFeb 27, 2007
In a memo distributed to top executives, Starbucks' chairman warned that rapid expansion had unfortunately contributed to the "dilution" and "commoditization of the Starbucks experience." Howard Schultz charmingly went on to lament specific examples of the company's "cookie cutter" problem, but then concluded the letter in a manner one would expect from a Starbucks executive: "This must be eradicated." Dig deeper ( 1 Min. Read )
Staff / TruthdigFeb 4, 2007
A recent taste test conducted by Consumer Reports found McDonald's coffee to be flawless, while Starbucks' offering was "burnt and bitter enough to make your eyes water instead of open." The coffee giant responded with a nondenial denial: "Choosing a brand of coffee is a personal decision, as taste is subjective." Dig deeper ( 1 Min. Read )
Andy Borowitz / TruthdigDec 9, 2006
Vowing to boldly go where no gourmet coffee chain has ever gone before, Starbucks Inc. announced today that it would build its first coffee franchise on the moon by the year 2020. Dig deeper ( 1 Min. Read )
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