Would You Notice Your Mother Dressed as a Homeless Person?
The Make Them Visible campaign by the New York City Rescue Mission had husbands, sisters and nieces walk by relatives clad in large, unfitting clothes in a demonstration of how invisible the homeless are to pedestrians on American streets.
In the video below, the apparently unwitting passers-by are heard talking about how much they care for their family members. They’re then shown footage of themselves walking past homeless versions of those loved ones without recognizing them.
Michelle Tolson, director of public relations for the New York City Rescue Mission, told The Huffington Post, “We don’t look at them. We don’t take a second look.”
Video director Jun Diaz of Smuggler production company told the magazine Fast Company, “There’s only one person that didn’t make it into the film — because they couldn’t handle the fact that they walked by their family.”
New York Rescue Mission:
— Posted by Alexander Reed Kelly.Wait, before you go…
If you're reading this, you probably already know that non-profit, independent journalism is under threat worldwide. Independent news sites are overshadowed by larger heavily funded mainstream media that inundate us with hype and noise that barely scratch the surface. We believe that our readers deserve to know the full story. Truthdig writers bravely dig beneath the headlines to give you thought-provoking, investigative reporting and analysis that tells you what’s really happening and who’s rolling up their sleeves to do something about it.
Like you, we believe a well-informed public that doesn’t have blind faith in the status quo can help change the world. Your contribution of as little as $5 monthly or $35 annually will make you a groundbreaking member and lays the foundation of our work.Support Truthdig