US Airways to Sell Ads on Air Sickness Bags
Seriously, we're not making this up: ads on barf bags. You have to wonder: How do you value the publicity that comes from associating your product with vomit? (above picture a Truthdig spoof) And if it works, we're suddenly one step closer to the advertising hell depicted in Spielberg's "Minority Report."
Seriously, we’re not making this up: ads on barf bags. You have to wonder: How do you value the publicity that comes from associating your product with vomit? (picture to the right a Truthdig spoof)
And if it works, we’re suddenly one step closer to the advertising hell depicted in Spielberg’s “Minority Report.”
Strong Journalism, Rooted in TruthAP via Wash Po:
PHOENIX — US Airways wants to make the most out of a nauseating situation. The Tempe, Ariz.-based airline plans to sell advertisements on its air-sickness bags — those pint-sized expandable envelopes tucked between the in-flight magazines and safety cards.
“They’re in every back seat pocket,” said spokesman Phil Gee. “We figure while it’s there, why don’t we make it multipurpose?”
Passengers should see the new, commercialized sickness bags in September, he said.
The ads are just the latest initiative the company has used to squeeze out a bigger profit.
America West, which merged with US Airways last year, had the first advertisements in the industry on tray tables, the first airline gift cards and the first in-flight meals for sale.
Truthdig remains committed to deep reporting that challenges power and brings hidden stories to the surface.
Support independent journalism.
Global Voices
Bolivia, que atrajo la mirada internacional por su lucha y gobernanza indígena, ha quedado fracturada por las pugnas internas de sus movimientos y la represión estatal.
Global Voices
Once an example of Indigenous resistance and governance, Bolivia has been fractured by internal movement struggles and state repression.
Media
The private date feed will provide “licensed, real-time access to posts from the highest-ranking Truth Social accounts” before anyone else knows about them.
Economic Justice
The Bay State has raised billions every year since introducing a new tax on the rich, proving that progressive taxation works.
Social Justice
Study shows non-political community work reduces polarization in rural communities.
Business & Economy
The world has found ways to adapt without crude from the Strait of Hormuz. Experts say that won’t last.
You need to be a supporter to comment.
There are currently no responses to this article.
Be the first to respond.