Could The New York Times soon become The New York Trump? Maybe, if Donald Trump–who has slapped his name on high-rise apartment buildings, golf courses, hotels and bottled water–has his way.

Rest assured, however, that the Donald’s bid to buy the Old Gray Lady will likely end the same way as his birther campaign to prove President Obama was not born in America–in failure.

New York magazine:

According to sources familiar with the situation, Trump has engaged in more than one meeting to discuss how he might buy the Grey Lady. Details of Trump’s strategy remain scant. And it seems unlikely, to say the least, that the Sulzberger family, which controls the company’s voting shares, would welcome his offer.

A spokesperson for Trump declined to comment. The Times also declined to comment. The newspaper has long been rumored to be a coveted trophy for acquisitive billionaires, with Mayor Michael Bloomberg commonly mentioned as a potential buyer.

Trump certainly has many opinions on how Times journalism should be conducted. For instance, when columnist Gail Collins derided Trump’s birther obsession in 2011, calling him “the man who can make Bill O’Reilly look like the most sensible guy in the room,” Trump responded with a letter to the editor claiming that Collins’s “storytelling ability and word usage (coming from me, who has written many bestsellers), is not at a very high level. More importantly, her facts are wrong!”

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— Posted by Tracy Bloom.