A long-rumored partnership between software giant Microsoft and Internet giant Yahoo has come to pass. In an effort to tag-team Google, Microsoft will combine its new Bing search engine with Yahoo’s vast advertising empire.

The BBC:

Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google.

Microsoft’s Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft’s online offering.

Yahoo has been struggling to make profits in recent years.

But last year it rebuffed several takeover bids from Microsoft in an attempt to go it alone.

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#advertising#duopoly#google#internet#microsoft#monopoly#web#yahoo