Meet the Moguls of New MediaA guy delivering satiric "ninja" riffs in a $6 Lycra ski mask; a sultry woman with nearly 1 million "friends" on Myspace; a guy who has performed corny dancing shuffles in 38 countries What do all these people have in common? Absurdly low-budget, Internet-based origins and, now, high-budget traditional production deals Read about the new rules of the game .
A guy delivering satiric riffs in a $6 Lycra ski mask; a sultry woman with nearly 1 million “friends” on Myspace; a guy who has performed corny dancing shuffles in 38 countries. … What do all these people have in common? Absurdly low-budget, Internet-based origins and, now, high-budget traditional production deals. Read about the new rules of the game.
Wait, before you go…
… As videos, blogs and Web pages created by amateurs remake the entertainment landscape, unknown directors, writers and producers are being catapulted into positions of enormous influence. Each week, about a half-million people download a comedic video podcast featuring a former paralegal. A video by a 30-year-old comedian from Cleveland has now been watched by almost 30 million people, roughly the audience for an average “American Idol” episode. The most popular contributor to the photo site Flickr.com just got a contract to shoot a Toyota ad campaign.
While online stardom can sometimes be fleeting, and some measures of audience size are subject to debate, a look at the rising stars in this world shows how the path to entertainment success is being redefined. Traditional media companies and marketers are already in pursuit of some of these new faces.
If you're reading this, you probably already know that non-profit, independent journalism is under threat worldwide. Independent news sites are overshadowed by larger heavily funded mainstream media that inundate us with hype and noise that barely scratch the surface. We believe that our readers deserve to know the full story. Truthdig writers bravely dig beneath the headlines to give you thought-provoking, investigative reporting and analysis that tells you what’s really happening and who’s rolling up their sleeves to do something about it.
Like you, we believe a well-informed public that doesn’t have blind faith in the status quo can help change the world. Your contribution of as little as $5 monthly or $35 annually will make you a groundbreaking member and lays the foundation of our work.Support Truthdig
There are currently no responses to this article.
Be the first to respond.