Seriously, don’t do it. Thanks to an increase in tourism in the southernmost part of the world, irreparable damage is being done to the ancient land mass. And although many may think it “cool” (no pun intended) to visit a notoriously inaccessible place and hang out with penguins, John Oliver encourages travelers to go anywhere else instead.

“If you simply have to have ice, go to Alaska and tell [your friends] you went to Antarctica,” says the voice-over in the “Last Week Tonight” advertisement aimed at stopping tourists from migrating south. “They won’t know the difference.”

—Posted by Natasha Hakimi Zapata