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Giuliani's Campaign Strategy in the Wild

Likely presidential candidate Rudy Giuliani’s campaign has soured before it even began, after a strategic black book went missing. The document outlines the former New York mayor’s fund-raising plans, as well as his weaknesses, offering an edge to prospective opponents.


New York Times:

The document, according to The [Daily] News, outlines a fund-raising effort to bring in at least $100 million in 2007, including at least $25 million in the first three months of the year. The plan also calls for spending more than $21 million in 2007, The News reported.

This plan reflects private strategy discussions in the Giuliani camp, according to Republican Party figures who are familiar with the discussions and who spoke to The New York Times recently on the condition of anonymity. Specifically, the advisers believe that Mr. Giuliani is popular enough that he could quickly raise money for a presidential bid, and that he would need more than $100 million by the end of 2007.

Assessing the 140-page document of printed text, handwriting and spreadsheets, The News draws the conclusion that Mr. Giuliani appears torn between pursuing a presidential bid or continuing his private business endeavors, which include consulting on leadership and security issues, a law practice and an investment concern.

One page in the document, according to The News, notes that he might “drop out of [the] race” as a result of “insurmountable” personal and political concerns. On this page, The News says, is a list of bullet points that seem to highlight those concerns: His consulting practice; [former aide Bernard] Kerik; [ex-wife Donna] Hanover; his third and current wife, Judith Nathan Giuliani; and “social issues,” apparently a reference to his support for abortion rights, gay civil unions and gun control, all of which are opposed by some Republicans.

“All will come out — in worst light,” the document stated. “$100 million against us on this stuff,” it continued, apparently a reference to likely efforts by Giuliani opponents to draw public attention to those issues.

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