James Cameron’s “Avatar” has made beaucoup bucks, already taking in more than $1 billion worldwide since its release last month, but there’s at least one group that’s not happy with certain aspects of his futuristic odyssey. A campaign called Smoke Free Movies sponsored a major ad buy in Hollywood’s two prominent trade papers Tuesday to protest Sigourney Weaver’s on-screen smoking habit in the film. However, Cameron is quick on the uptake and responded to the criticism Monday. –KA

The New York Times:

The full-page ads were scheduled to run in both The Hollywood Reporter and Daily Variety. For every $100 million it earns at the box office, “Avatar” will “deliver an estimated 40 million tobacco impressions to theater audiences,” said the ads, referring to scenes involving a cigarette-smoking character played by Sigourney Weaver. That estimate of the film’s value to tobacco companies included anticipated home video sales.

Read more

 Your support is crucial...

As we navigate an uncertain 2025, with a new administration questioning press freedoms, the risks are clear: our ability to report freely is under threat.

Your tax-deductible donation enables us to dig deeper, delivering fearless investigative reporting and analysis that exposes the reality beneath the headlines — without compromise.

Now is the time to take action. Stand with our courageous journalists. Donate today to protect a free press, uphold democracy and uncover the stories that need to be told.

SUPPORT TRUTHDIG
In this Article:
#avatar#cigarettes#health#james cameron#lung cancer#smoking