Latino voters have become a major force in American politics, especially in the Democratic primary. Although these Spanish-language ads from Hillary Clinton and Barack Obama are similar in theme to the two presidential candidates’ other TV spots, the music adds a little sabor.

Beyond the soundtracks, the ads have some differences.

Hillary’s commercial seeks to play up the idea that she is a friend to the Latino community — the title of the ad is “nuestra amiga” — while Barack’s reminds the viewer that he is the son of an immigrant.

Oh, and one of them delivers the “I approve this message” line en español, but you’ll have to watch to find out who.

Clinton “Nuestra Amiga” Ad:

Obama “Hope” Ad:

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#advertising#barack obama#clinton#immigrants#politics#spanish#video