You’ve Got Merger: AOL Buys Huffington Post
Arianna Huffington's namesake media empire is now the property of content-hungry AOL For $315 million, AOL gets Huffpo's 25 million monthly unique visitors along with all the ads and blog items they can digest Huffington will stay on to use her savvy and Grecian know-how to wrestle some sense (more).
Arianna Huffington’s namesake media empire is now the property of content-hungry AOL. For $315 million, AOL gets Huffpo’s 25 million monthly unique visitors along with all the ads and blog items they can digest. Huffington will stay on to use her savvy and Grecian know-how to wrestle some sense into the parent company. After all, it’s pretty clear who had this Internet game figured out and who had $315 million.
Huffington put it this way on her site: “Far from changing our editorial approach, our culture, or our mission, this moment will be for HuffPost like stepping off a fast-moving train and onto a supersonic jet. We’re still traveling toward the same destination, with the same people at the wheel, and with the same goals, but we’re now going to get there much, much faster.”
Dig, Root, GrowLos Angeles Times:
As part of the deal, Huffington Post co-founder Arianna Huffington will oversee a new group responsible for bringing together all editorial content from both companies including news, technology, music and local media websites.
The deal, which was signed Sunday with approval from the boards of both companies, is something of a gamble for AOL, which is looking to reignite growth in advertising revenue.
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The future of nearly all media -- and consequently, all advertising -- is on our phones, said AOL CEO Tim Armstrong in a video memo to employees after announcing the sale of his company to Verizon.
The surveillance state-friendly communications giant declared Tuesday that it will acquire AOL with the goal of expanding its video offerings. But the acquisition of the onetime king of media comes with much more than just videos; it comes with one of the biggest left-leaning websites online, The Huffington Post.
Caught in the act of secretly spying on millions of Americans, the president is trying to minimize the damage done to his public reputation, including among his most devoted supporters.Caught in the act of spying on millions of Americans, the president is trying to minimize the damage done to his public reputation, including among his most devoted supporters.
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