John Oliver on How to Spot Fake Grassroots Movements (Video)
Astroturfing, the term used to describe marketing campaigns that are camouflaged as activism, is becoming more prevalent.
Astroturfing, the term used to describe marketing campaigns that are camouflaged as activism, is becoming more prevalent. That’s why “Last Week Tonight” host John Oliver is urging viewers to watch out for it, and offers a few tips on how to identify who or what is behind what can often look like genuine grassroot movements.
Watch the full clip in the video player above.
Posted by Natasha Hakimi Zapata
TRUTHDIG’S JOURNALISM REMAINS CLEARThe storytellers of chaos tried to manipulate the political and media narrative in 2025, but independent journalism exposed what they tried to hide.
When you read Truthdig, you see through the illusion.
Support Independent Journalism.
Related Stories
TD Original
In Pakistan and Iran, a grassroots women-led movement gives hope to millions of stateless people.
Activism
There is nothing right about a legal system that protects those hurting animals and punishes those trying to save them.
Politics
Advocacy organizations are pushing for new policies on voting rights, finance reforms, and judicial accountability.
Truthdiggers
Friends and mentees remember the mother of the disability rights movement.
Activism
The mission of Indigenous activists continues through their children and grandchildren.
World
Yemeni refugees say they are being abused by border guards and left to die.
TD Original
In Pakistan and Iran, a grassroots women-led movement gives hope to millions of stateless people.
Activism
There is nothing right about a legal system that protects those hurting animals and punishes those trying to save them.
Politics
Advocacy organizations are pushing for new policies on voting rights, finance reforms, and judicial accountability.
Truthdiggers
Friends and mentees remember the mother of the disability rights movement.
Activism
The mission of Indigenous activists continues through their children and grandchildren.
World
Yemeni refugees say they are being abused by border guards and left to die.
