John Oliver on How to Spot Fake Grassroots Movements (Video)
Astroturfing, the term used to describe marketing campaigns that are camouflaged as activism, is becoming more prevalent.
Astroturfing, the term used to describe marketing campaigns that are camouflaged as activism, is becoming more prevalent. That’s why “Last Week Tonight” host John Oliver is urging viewers to watch out for it, and offers a few tips on how to identify who or what is behind what can often look like genuine grassroot movements.
Watch the full clip in the video player above.
Posted by Natasha Hakimi Zapata
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