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Animated movies make a bundle on commercial tie-ins, but "The Lorax" presented something of a challenge for Universal. After all, you can't have plastic replicas of Dr. Seuss' champion of the environment piling up in a landfill somewhere. The studio found a way to cash in by greenwashing its licensing with help from the EPA and Whole Foods.

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Cable giant Comcast, feeling the pressure from an expanded field of video and Internet access competitors, has decided to go ahead and buy NBC-Universal. The deal, which is all but done, makes Comcast one of the biggest media conglomerates (on par with Disney), and the proud owner of this.

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