The Russian outdoorsman-in-chief is hosting an international summit to save the tiger. In the last century, the world tiger population has dropped from 100,000 to 3,200, and continued demand for illicit tiger products threatens the survival of the species. Not on Putin's watch.
London zookeepers are hoping that CK's Obsession fragrance will induce two endangered Sumatran felines to get it on.
Obsession: trusted by tomcats to make kitties purr.