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Toyota Gets Ready to Plug In

Staff / Truthdig Jun 12, 2008 Fuel economy has done wonders for Toyota's bottom line, so the hybrid pioneer has decided to add a plug-in to its lineup by 2010 and will have a hybrid version of every vehicle it makes sometime in the 2020s. Why so long? Because new batteries have to be developed in order to make the plan work. Dig deeper ( 1 Min. Read )

Ad Agencies Vie for Gore’s Green Campaign

Staff / Truthdig Aug 27, 2007 Signaling a sea change in the advertising business, four top-tier ad agencies are lining up to pitch to former Vice President Al Gore in hopes of landing the account for his Alliance for Climate Protection and helping Gore design a multimedia global warming campaign with a whopping $100-million annual budget. The takeaway, according to AdAge: Global warming is hot on Madison Avenue. Dig deeper ( 1 Min. Read )

Save Money and the Planet at the Same Time

Staff / Truthdig Jan 9, 2007 The higher cost of hybrid cars is worth it in the long run, according to a comprehensive new study. When considering not just fuel economy but insurance, maintenance, depreciation and other factors, a Toyota Prius owner can expect to save $13,408 over five years, compared with a non-hybrid in the same class. Dig deeper ( 1 Min. Read )

Why Fight It?

Mike Luckovich / Truthdig Dec 30, 2006 Dig deeper