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Aaron "Big AT" Tremble, the main player in Terrance Dean's debut novel, "Mogul," is a music producer with a secret: He's on the up-and-up in his career, but he's also on the down low, struggling to come to terms with his sexuality at the risk of losing his family and his fame in the hip-hop industryIn Terrance Dean's debut novel, "Mogul," Aaron "Big A" Tremble is on the up-and-up as a music producer—but he's also on the down low.

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You know times are tough when even multimillionaire moguls are seeing their hard-earned compensation cut almost by half. Rupert Murdoch, the jowly head of News Corp., has taken a compensation cut of 40 percent because of weak earnings by his eccentric media empire.

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A guy delivering satiric "ninja" riffs in a $6 Lycra ski mask; a sultry woman with nearly 1 million "friends" on Myspace; a guy who has performed corny dancing shuffles in 38 countries What do all these people have in common? Absurdly low-budget, Internet-based origins and, now, high-budget traditional production deals Read about the new rules of the game .

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