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Historically, the notion of cross-promotion in the film world has frequently involved plastic products optimized for Happy Meals -- collect ’em all! But with changing times and audiences come all new ways to part moviegoers with their pocket money.

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Whether by chance or design, Hollywood turned the weekend of Friday, Aug. 13, 2010, into a cinematic tug of war between the sexes, with two of the most narrowly gender-targeted movies imaginable coming out on the same day. (continued)

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If Sen. Larry Craig's public humiliation wasn't already complete, here come those two Hollywood jokesters, George Clooney and Brad Pitt, to keep the story of Craig's restroom scandal circulating in popular culture. In a video tribute to Julia Roberts, Clooney is busy singing Roberts' praises and explaining why he can't be there for the presentation of her American Cinematheque Award when he feels movement near his foot.

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