chrysler
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‘This Is What We Do’: Why I Hated Chrysler’s Super Bowl Ad

Feb 10, 2011
The Super Bowl commercial is a shell game. Detroit’s pain isn’t the result of some existential crisis of faith, but a direct consequence of the amoral, profit-seeking behaviors of Chrysler itself.Unlike most of the Super Bowl's 111 million viewers, judging by the effusive tidal wave of tweeted praise that attended its airing, I did not love the new Chrysler ad. In fact, I hated it.