Republican presidential hopeful Donald Trump. (LM Otero / AP)

Donald Trump is a serial liar. Okay, to be a bit less Trumpian about it, he has trouble with the truth. If you look at Politifact, the Pulitzer Prize-winning site that examines candidates’ pronouncements for accuracy, 76 percent of Trump’s statements are rated either “mostly false,” “false,” or “pants on fire,” which is to say off-the-charts false. By comparison, Hillary Clinton’s total is 29 percent. But if Trump doesn’t cotton much to the truth, he doesn’t seem to cotton much to his own ideas, either. He waffles, flip-flops and obfuscates, sometimes changing positions from one press appearance to the next, as Peter Alexander reported on NBC Nightly News this past Monday — a rare television news critique of Trump. I say “rare” because most of the time, as Glenn Kessler noted in The Washington Post this week, MSM — the mainstream media — just sit back and let Trump unleash his whoppers without any pushback, even as they criticize his manners and attitude. In an ordinary political season, perhaps Trump would be under fire for his habitual untruths, like the one that Ted Cruz’s father might have been involved with Lee Harvey Oswald. This time around, though, neither the media nor the public — least of all his supporters — seem to care. Which leads to the inescapable conclusion that these days, as far as our political discourse goes, truth, logic, reason and consistency don’t seem to count for very much. The question is why. One simple explanation is that Trump has changed the rules. He is not a politician but a provocateur, and he isn’t held to the same standards as Clinton or Bernie Sanders or even Cruz, all of whom actually have policies. For Trump, policies are beside the point. Another explanation is that long before Trump, social scientists observed that truth matters less to people than reinforcement, and that most of us have the ability to reformulate misstatements into truth so long as they conform to our own biases. We believe what we believe, and we are not changing even in the face of opposing facts (without this capacity for self-deception there would be no Fox News). There is, however, another and even more terrifying explanation as to why the truth doesn’t seem to matter. It has less to do with Trump or our own proclivities to reshape reality than it has to do with infotainment — with the idea that a lot of information isn’t primarily about education or elevation, where truth matters, but entertainment, where it doesn’t. You might call it “the Winchell Effect.” Walter Winchell, about whom I wrote a 1994 biography, was a hugely popular New York-based gossip columnist for the Hearst newspaper chain and an equally popular radio personality, although saying that is a little like saying that Michael Jordan was a basketball player. Winchell was the gossip columnist, with an estimated daily audience of 50 million. He practically invented the form, and the form was a long chain of snippets — rumor, prediction, innuendo — racing down the page, separated by ellipses. Some of these snippets were scarcely more than a noun, a verb and an object: Mr. So-and-so is “that way” about Miss So-and-so. Does her husband know? In this way, Winchell became not only the minimalist master of gossip but also, quite possibly, the first tweeter – before Twitter. If you are wondering how this is relevant to the 2016 campaign, in time Winchell turned his roving eye from entertainment to politics, deploying exactly the same arsenal to the latter as he had to the former. Thus did gossip leap the tracks from Hollywood and Broadway to Washington. In this, Winchell’s approach was a precursor of modern election coverage. He was obsessed with letting readers in on what was going to happen — the clairvoyance of rumor — rather than with what was happening or what it actually meant. That is, he was a horse-race handicapper long before horse-race coverage became the dominant form of political journalism. One prominent example: At the behest of the White House, Winchell spent months floating trial balloons for Franklin D. Roosevelt and his ambitions for a third term. Basically, it was presidentially endorsed gossip. But Winchell’s influence didn’t stop at conflating entertainment with politics — and this is where the indifference to truth comes in. Winchell reported dozens of tidbits of gossip each day. Presumably, that’s why people read him or listened to him on the radio; they wanted to be ahead of the curve. But the vast majority of these tidbits were unverifiable, and nearly half of the flashes that were verifiable turned out to be false, according to a survey conducted for a six-part New Yorker profile of Winchell by St. Clair McKelway. Since there was always a passel of new scoops every day, no one seemed to notice — or care — that he was usually wrong. One can only assume this was because readers seemed to relish the excitement of the “news” more than they desired its accuracy. Or, to put it another way, gossip was entertainment, not information. Thus the Winchell Effect. Your support matters…

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#2016 election#bill moyers#donald trump#election#gop#media#neal gabler#reality tv#republicans#usa