We Don’t Want Your Stinking ‘Likes’
Companies in pursuit of “likes” on Facebook are discouraged to hear that many of those clicks are coming from fake profiles set up to spread spam.
Companies in pursuit of “likes” on Facebook are discouraged to hear that many of those clicks are coming from fake profiles set up to spread spam.
The social-networking site makes money by charging companies for advertisements designed to attract new “likes.” Some of those companies are refusing to pay Facebook and private marketing consultants for their services on the basis that they don’t reach “real people.”
“Likes” are desirable for businesses because in theory they increase exposure on the site. When a user clicks such a link, the associated company can post content on their news feed, send them marketing messages and alert their friends to the connection, supposedly boosting their marketing power.
— Posted by Alexander Reed Kelly
Your support matters…BBC:
Earlier this year Facebook revealed that about 5-6% of its 901 million users might be fake — representing up to 54 million profiles.
“Spammers and malware authors can mass-produce false Facebook profiles to help them spread dangerous links and spam, and trick people into befriending them,” [Graham Cluley of the security firm Sophos] said.
“We know some of these accounts are run by computer software with one person puppeteering thousands of profiles from a single desk handing out commands such as: ‘like’ as many pages as you can to create a large community.
Independent journalism is under threat and overshadowed by heavily funded mainstream media.
You can help level the playing field. Become a member.
Your tax-deductible contribution keeps us digging beneath the headlines to give you thought-provoking, investigative reporting and analysis that unearths what's really happening- without compromise.
Give today to support our courageous, independent journalists.
Environment
At least, not fast enough to reach international targets.
Politics
But MAGA world's feud with Swift is an excellent vehicle for observing the ever-quickening decay of American politics.
TD Original
The multibillion-dollar Effective Altruism movement makes rich people feel good about being rich — to hell with the bad publicity.
TD Original
A well-wishing appreciation of Matt Christman.
Book Review
A new book by former Greek finance minister Yanis Varoufakis argues that capitalism as we knew it has been displaced by a twenty-first century feudalism.
TD Original
Social disappearing acts reflect the deepening inhumanity of a technology-addled, coldly transactional world.
You need to be a supporter to comment.
There are currently no responses to this article.
Be the first to respond.