VIDEO: Tide To Go Ad Has a Little Clean Fun at Kim Davis’ Expense
Well, that was fast. Director Mark Nickelsburg took a humorous “ripped from the headlines” approach in an advertisement he apparently just shot for Tide To Go laundry products, making mirth out of cultural conflict by spoofing the controversy over Kentucky County Clerk Kim Davis’ recent refusal to issue gay marriage licenses.
As Time pointed out Tuesday, so far the ad only appears on Nickelsburg’s Facebook page, but he describes it as a “commercial I directed,” so perhaps it will be unleashed via other channels soon (no word yet as to whether it’ll hit broadcast airwaves in Davis’ area).
The spot pokes fun at Davis and the media frenzy she incited by introducing a sanctimonious and imposing character who seems to have a big problem with a gay couple approaching a sanctified wedding venue. She proceeds to body-block them, admonishing that she won’t let them “blemish the sanctity of marriage!” … but appearances are deceiving.
Ain’t love (and capitalism) grand? Have a look at the ad in full below (Facebook via Time):
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