Two Dutch pranksters from the professional YouTube group Lifehunters organized a taste test at one of Europe’s most popular cuisine exhibitions, asking so-called food experts to taste and comment on what they said were “organic snacks,” but were actually McNuggets and cheeseburgers.

The foodies, who were attending a health food convention in Houten, the Netherlands, were unable to tell the difference, even heaping praise on what they believed was healthy organic food.

“It’s good, the structure is good,” said one expert. “Not too sticky, and it has a good taste.”

“Rolls around the tongue nicely,” said one foodie after tasting a Filet-o-Fish. “If it were wine, I’d say it was fine.”

“I like it, it’s pure,” said another taste tester. “It’s just a pure, organic product and that makes it very tasty.”

“In Holland, organic food is getting more and more popular, most people are talking about it, they want to know things about it,” said one of the pranksters. “I think it’s funny because it’s just all in your mind … If you tell people that something is organic, they’ll automatically believe it’s organic.”

Watch the pranksters in action here:

Wait, before you go…

If you're reading this, you probably already know that non-profit, independent journalism is under threat worldwide. Independent news sites are overshadowed by larger heavily funded mainstream media that inundate us with hype and noise that barely scratch the surface. We believe that our readers deserve to know the full story. Truthdig writers bravely dig beneath the headlines to give you thought-provoking, investigative reporting and analysis that tells you what’s really happening and who’s rolling up their sleeves to do something about it.

Like you, we believe a well-informed public that doesn’t have blind faith in the status quo can help change the world. Your contribution of as little as $5 monthly or $35 annually will make you a groundbreaking member and lays the foundation of our work.

Support Truthdig