Donald J. Trump / Twitter

UPDATE: Donald Trump is planning to sue Univision for deciding not to air the Miss USA pageant, Reuters reported Thursday afternoon.

Turns out that publicly declaring that migrants from Mexico to the U.S. are almost all “rapists” and criminals prone to shepherding drugs across the border — with a few as-yet-unconfirmed “good people” mixed in — doesn’t make for ideal neighborly relations.

However, that apparently didn’t deter Republican presidential candidate and men’s grooming innovator Donald Trump, who said as much in his first campaign speech June 16, during which he presumably was attempting to “talk tough” on one of the issues most likely to whip the GOP faithful into a collective lather.

WATCH: Jon Stewart on Donald Trump: ‘America’s Id Is Running for President!’

On Thursday, the Trump-powered Miss USA pageant felt the burn for its corporate paterfamilias’ latest display of rhetorical unseemliness, as the Spanish-language media giant Univision elected to drop the pageant from its roster of planned programs. The next Miss USA is set to air July 12.

The Los Angeles Times brought word of Univision’s move Thursday:

Univision is the largest Spanish-language media company in the U.S.

“At Univision, we see first-hand the work ethic, love for family, strong religious values and the important role Mexican immigrants and Mexican Americans have had and will continue to have in building the future of our country,” the company said in its statement.

“We will not be airing the Miss USA pageant on July 12 or working on any other projects tied to the Trump Organization.”

Univision declined to comment on financial ramifications for dropping the Miss USA pageant. Univision in January had signed a new five-year deal for Spanish-language broadcast rights for the Miss Universe and Miss USA pageants, which have performed particularly well on Spanish-language TV networks.

Univision had already paid a $2.5-million fee to cover its commitment this year for the pageant rights, according to a person familiar with the arrangement who was not authorized to publicly discuss details.

This story from earlier in the week detailed another form of protest via commerce in Mexico that emerged since Trump unleashed his unique brand of racist entitlement on a not-unsuspecting public.

(Has anyone investigated how many Mexicans are employed by Trump’s various companies?)

However, inclined as he is to not give a flying goddamn, Trump remained defiant, tweeting Thursday: “Mexican gov doesn’t want me talking about terrible border situation & horrible trade deals. Forcing Univision to get me to stop- no way!”

Other tweets attempted something more like backpedaling, such as this one: “Univision wants to back out of signed @MissUniverse contract because I exposed the terrible trade deals that the U.S. makes with Mexico.”

No, that’s not why.

–Posted by Kasia Anderson

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