OK, so there’s clearly more important news out there, but when BBC News ran the headline “Parasailing donkey stunt sparks police inquiry,” we wondered what mischief might be afoot. Turns out it concerned yet another genius advertising idea gone horribly awry. We now return to our regular programming. (Video below the excerpt.) –KA

BBC:

The donkey was sent up into the sky last week by entrepreneurs hoping to attract people to their private beach.

Witnesses near the beach on the Sea of Azov in the Krasnodar region said the animal had been screaming in fear.

It landed in the water and was pulled onto the shore, said police.

“The donkey screamed and children cried,” regional police spokeswoman Larisa Tuchkova told the AFP news agency.

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