Twitter

The iconic comedian’s social media team invited the world to promote its boss Monday. Things didn’t go as planned.

Here’s what the Cosby folks were apparently expecting:

Here’s what they got:

And a whole lot more.

Although he has consistently denied all charges, Cosby has been accused of sexual assault by numerous women. Here is a timeline.

We are obliged to say the entertainer has never been convicted of any such crime, but people on Twitter are not. And thus an attempt at social promotion turned into something much darker.

— Posted by Peter Z. Scheer

WAIT, BEFORE YOU GO…

If you're reading this, you probably already know that non-profit, independent journalism is under threat worldwide. Independent news sites are overshadowed by larger heavily funded mainstream media that inundate us with hype and noise that barely scratch the surface. We believe that our readers deserve to know the full story. Truthdig writers bravely dig beneath the headlines to give you thought-provoking, investigative reporting and analysis that tells you what’s really happening and who’s rolling up their sleeves to do something about it.

Like you, we believe a well-informed public that doesn’t have blind faith in the status quo can help change the world. Your contribution of as little as $5 monthly or $35 annually will make you a groundbreaking member and lays the foundation of our work.

SUPPORT TRUTHDIG