The End of Network TV as We Know It
The American television industry is in crisis, according to Advertising Age critic Bob Garfield, who figures prominently in The Wrap's two-part look into the future of the industry. In fact, says Garfield, we're seeing early signs of "the total collapse of the network television model."
The American television industry is in crisis, according to Advertising Age critic Bob Garfield, who figures prominently in The Wrap’s two-part look into the future of the industry. In fact, says Garfield, we’re seeing early signs of “the total collapse of the network television model.” –KA
Your support is crucial...The Wrap:
If anything, things could get a lot worse before they get better. Some observers are even beginning to question whether there will ever be a turnaround, predicting that the business model which has sustained broadcasters for close to 60 years has begun an irreversible decline.
The latest blow: A disastrous upfront advertising market that saw revenues plunge an estimated 15 percent from last year, dropping from $9.2 billion in 2008 to around $7.8 billion, according to estimates by several publications.
“This is a turning point,” argues Bob Garfield, author of the just-released media doomsday tome “The Chaos Scenario” and the long-time critic for Advertising Age.
As we navigate an uncertain 2025, with a new administration questioning press freedoms, the risks are clear: our ability to report freely is under threat.
Your tax-deductible donation enables us to dig deeper, delivering fearless investigative reporting and analysis that exposes the reality beneath the headlines — without compromise.
Now is the time to take action. Stand with our courageous journalists. Donate today to protect a free press, uphold democracy and uncover the stories that need to be told.
Courts & Law
The settlement is a dangerous omen for press freedom, given the incoming president’s threats to go after his media critics.
Editorial Cartoons
Editorial Cartoons
Politics
Praised for defending strong positions on women’s health, housing and labor, the Democratic candidate disappointed on energy and foreign policy.
The president's hand-picked attorney general has put the Justice Department at the disposal of the White House, shredding the rule of law.
The highly favored executive whose pay ranks close to the top among U.S. CEOs will be succeeded by Bob Chapek, the company's parks chief.
You need to be a supporter to comment.
There are currently no responses to this article.
Be the first to respond.