The End of Network TV as We Know It
The American television industry is in crisis, according to Advertising Age critic Bob Garfield, who figures prominently in The Wrap's two-part look into the future of the industry. In fact, says Garfield, we're seeing early signs of "the total collapse of the network television model."
The American television industry is in crisis, according to Advertising Age critic Bob Garfield, who figures prominently in The Wrap’s two-part look into the future of the industry. In fact, says Garfield, we’re seeing early signs of “the total collapse of the network television model.” –KA
Your support matters…The Wrap:
If anything, things could get a lot worse before they get better. Some observers are even beginning to question whether there will ever be a turnaround, predicting that the business model which has sustained broadcasters for close to 60 years has begun an irreversible decline.
The latest blow: A disastrous upfront advertising market that saw revenues plunge an estimated 15 percent from last year, dropping from $9.2 billion in 2008 to around $7.8 billion, according to estimates by several publications.
“This is a turning point,” argues Bob Garfield, author of the just-released media doomsday tome “The Chaos Scenario” and the long-time critic for Advertising Age.
Independent journalism is under threat and overshadowed by heavily funded mainstream media.
You can help level the playing field. Become a member.
Your tax-deductible contribution keeps us digging beneath the headlines to give you thought-provoking, investigative reporting and analysis that unearths what's really happening- without compromise.
Give today to support our courageous, independent journalists.
The president's hand-picked attorney general has put the Justice Department at the disposal of the White House, shredding the rule of law.
The highly favored executive whose pay ranks close to the top among U.S. CEOs will be succeeded by Bob Chapek, the company's parks chief.
In an interview with ABC, the Vermont senator warns his 2020 rival's latest proposal could harm workers' wages and suppress growth.
As the former vice president stumbles, donors and politicians scramble to prevent a progressive from capturing the party's nomination.
In an interview with ABC, the Vermont senator says, "Elizabeth ... has said that she is a capitalist through her bones. I’m not.”
House Speaker Nancy Pelosi calls Roberts "a trailblazer who forever transformed the role of women in the newsroom."
You need to be a supporter to comment.
There are currently no responses to this article.
Be the first to respond.