The End of Network TV as We Know It
The American television industry is in crisis, according to Advertising Age critic Bob Garfield, who figures prominently in The Wrap’s two-part look into the future of the industry. In fact, says Garfield, we’re seeing early signs of “the total collapse of the network television model.” –KA
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If anything, things could get a lot worse before they get better. Some observers are even beginning to question whether there will ever be a turnaround, predicting that the business model which has sustained broadcasters for close to 60 years has begun an irreversible decline.
The latest blow: A disastrous upfront advertising market that saw revenues plunge an estimated 15 percent from last year, dropping from $9.2 billion in 2008 to around $7.8 billion, according to estimates by several publications.
“This is a turning point,” argues Bob Garfield, author of the just-released media doomsday tome “The Chaos Scenario” and the long-time critic for Advertising Age.
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