You know you’ve hit it big when you’re the topic of an academic study on the media. As it turns out, there’s a demonstrable effect known as “the Colbert bump,” which entails a boost in campaign cash for politicians who make a stop at “The Colbert Report” while on the campaign trail. Translation: Stephen Colbert can count on a full dance card for, say, the next few decades.
Watch the clip:
Wait, before you go…
If you're reading this, you probably already know that non-profit, independent journalism is under threat worldwide. Independent news sites are overshadowed by larger heavily funded mainstream media that inundate us with hype and noise that barely scratch the surface. We believe that our readers deserve to know the full story. Truthdig writers bravely dig beneath the headlines to give you thought-provoking, investigative reporting and analysis that tells you what’s really happening and who’s rolling up their sleeves to do something about it.
Like you, we believe a well-informed public that doesn’t have blind faith in the status quo can help change the world. Your contribution of as little as $5 monthly or $35 annually will make you a groundbreaking member and lays the foundation of our work.