This tale of corporate theft is too good to miss: Insiders at Coca-Cola got nabbed in a sting operation when they tried to sell trade secrets about a new soft drink to the folks at Pepsi.

AP:

Three people were charged by federal prosecutors on Wednesday with stealing confidential information, including a sample of a new drink, from The Coca-Cola Co. and trying to sell it to rival PepsiCo Inc.

The suspects include a Coke executive’s administrative assistant, Joya Williams, who is accused of rifling through corporate files and stuffing documents and a new Coca-Cola product into a personal bag.

Williams, 41, of Norcross, Ga., and 30-year-old Ibrahim Dimson of New York and 43-year-old Edmund Duhaney of Decatur, Ga., were arrested on charges of wire fraud and unlawfully stealing and selling Coke trade secrets, federal prosecutors said.

They are expected to appear before a federal magistrate judge on Thursday in Atlanta, where Coca-Cola is based.

Pepsi spokesman Dave DeCecco said his company did what any responsible company would do in cooperating with Coke and the investigation.

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