Study: Media Goes Negative on McCain

A study by the Project for Excellence in Journalism has found that media coverage of Republican presidential candidate John McCain has been over three times as negative as coverage of his Democratic rival, Barack Obama, since the two parties held their conventions.

The Washington Post:

Obama’s coverage since the conventions represents a fall to earth from the early primaries of 2008, when the project found that, horse-race stories aside, positive narratives about Obama were twice as frequent as negative ones, 69 percent to 31 percent.

The Wall Street meltdown appears to have been a turning point for both candidates. Thirty-four percent of the stories about Obama’s reaction to the crisis were positive, while 18 percent were negative. McCain’s coverage, though, went into a free fall after he initially declared that “the fundamentals of our economy are strong.” By the following week, more than half the stories about McCain were negative and only 11 percent positive, just as Obama’s coverage was turning positive by a margin of more than 5 to 1.

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