Michael Snider, a small business owner from Nebraska, stars in a pro-public option ad currently running against the stand of “conservaDem” Sen. Ben Nelson on health care reform. Snider tells Rachel Maddow that Nelson called him about the ad, but didn’t change his mind.


The ad is being run by Democracy for America and the Progressive Change Campaign Committee. More from them here.

Nelson responded to the ad by saying it could backfire and sink health care reform.

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