Skin Product Company Offers Journalists Cash for Favorable Coverage
The scholarly sounding American Institute of Advanced Medicine is circulating a letter that asks newspaper editors to publish a promotional press release in exchange for $100 for every new customer the "editorial" ad creates. (more)
The scholarly sounding American Institute of Advanced Medicine is circulating a letter that asks newspaper editors to publish a promotional press release in exchange for $100 for every new customer the “editorial” ad creates.
The ad, which promises to cure a number of different skin disorders, is an example of how private interests attempt to influence journalism. Gary Schwitzer over at MedPage Today doesn’t think many publications will take the bait: “I’d like to offer a $100 reward to anyone who can find an example of a news organization that publishes the news release.” –ARK
WAIT BEFORE YOU GO...Poynter:
Dear Editor or Health Editor:
Would you consider running our press release as a win-win project? We will pay $100 for every Skin Care Patient who sees the press release in your newspaper and commits to our exclusive and effective process. We monitor each incoming patient and where they heard about us. Our total costs are only $500. Call Gary Heesch, our Consulting Director at 1-877-414-2426 for arrangements.
This year, the ground feels uncertain — facts are buried and those in power are working to keep them hidden. Now more than ever, independent journalism must go beneath the surface.
At Truthdig, we don’t just report what's happening — we investigate how and why. We follow the threads others leave behind and uncover the forces shaping our future.
Your tax-deductible donation fuels journalism that asks harder questions and digs where others won’t.
Don’t settle for surface-level coverage.
Unearth what matters. Help dig deeper.
Donate now.
You need to be a supporter to comment.
There are currently no responses to this article.
Be the first to respond.