Skin Product Company Offers Journalists Cash for Favorable Coverage
The scholarly sounding American Institute of Advanced Medicine is circulating a letter that asks newspaper editors to publish a promotional press release in exchange for $100 for every new customer the “editorial” ad creates.
The ad, which promises to cure a number of different skin disorders, is an example of how private interests attempt to influence journalism. Gary Schwitzer over at MedPage Today doesn’t think many publications will take the bait: “I’d like to offer a $100 reward to anyone who can find an example of a news organization that publishes the news release.” –ARK
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