Should Hitler Be the New Face of AIDS?
Invoking the notorious images of dictators like Adolf Hitler, Josef Stalin and Saddam Hussein as part of an AIDS-awareness ad series constitutes a serious gamble at best — and a deeply misguided move at worst, according to critics of the new “AIDS Is a Mass-Murderer” European campaign conjured up by a Hamburg advertising firm. –KA
Wait, before you go…
Das Comitee, a Hamburg advertising agency, said the advert’s shock value was aimed at highlighting the dangers of unprotected sex at a time when public awareness about the risks was diminishing. “We knew the face we gave to the illness could not be a pretty one,” said Dirk Silz, the creative director.
The advert was trying to “show the ugliness of the illness, not of aids victims”, he added.
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