The news agency becomes the latest corporate brand to set up shop in the virtual online world. It will put out stories about this rapidly growing parallel universe.

Amazing stuff.

  • Earlier: a big magazine piece on Second Life

  • Reuters:

    Reuters Group Plc (RTR.L) is opening a news bureau in the simulation game Second Life this week, joining a race by corporate name brands to take part in the hottest virtual world on the Internet.

    Starting on Wednesday, Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site at: http://secondlife.reuters.com/

    Created by Linden Lab in San Francisco, Second Life is the closest thing to a parallel universe existing on the Internet. Akin to the original city-building game SimCity, Second Life is a virtual, three-dimensional world where users create and dress up characters, buy property and interact with other players.

    Link

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