Advertisers make all kinds of claims about the magical qualities of their clients’ products, but in the case of POM — the supposedly “wonderful” pomegranate juice in that shapely bulbous bottle — the fruity company might have crossed the line, according to the FTC. –KA

The Wall Street Journal via Gawker:

Federal regulators on Monday sued the maker of a popular pomegranate fruit drink, POM Wonderful LLC, in a widening effort by the government to clamp down on food ads that tout specific health benefits.

The Federal Trade Commission’s suit alleges that Pom’s advertisements for POM Wonderful 100% Pomegranate Juice and its POMx supplements contain “false and unsubstantiated claims” about treating or preventing heart disease, prostate cancer and erectile dysfunction.

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