POM Not So Wonderful?
Advertisers make all kinds of claims about the magical qualities of their clients' products, but in the case of POM -- the supposedly "wonderful" pomegranate juice in that shapely bulbous bottle -- the fruity company might have crossed the line, according to the FTC.
Advertisers make all kinds of claims about the magical qualities of their clients’ products, but in the case of POM — the supposedly “wonderful” pomegranate juice in that shapely bulbous bottle — the fruity company might have crossed the line, according to the FTC. –KA
Rock Solid JournalismThe Wall Street Journal via Gawker:
Federal regulators on Monday sued the maker of a popular pomegranate fruit drink, POM Wonderful LLC, in a widening effort by the government to clamp down on food ads that tout specific health benefits.
The Federal Trade Commission’s suit alleges that Pom’s advertisements for POM Wonderful 100% Pomegranate Juice and its POMx supplements contain “false and unsubstantiated claims” about treating or preventing heart disease, prostate cancer and erectile dysfunction.
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This move sets it apart from Facebook, which continues to defend running paid political ads, even false ones, as a free speech priority.
The shame of our nation, argues the former presidential hopeful, is that we allow ourselves to be ruled by a small handful of oligarchs.
If the advertising industry has taught the president anything, it's that puffery pays huge monetary rewards and goes virtually unpunished.
The Federal Trade Commission's record $5 billion fine and new oversight of Facebook don't go as far as many critics would have liked.
Agencies are taking steps toward investigations of the tech behemoths.
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