Pepsi and Coca-Cola Are Pulling Out All the Stops Against Berkeley’s Soda Tax

This post originally ran on Robert Reich’s Web page.

I got a call the other day from a stooge of Big Soda who was doing a “push poll” — trying to get me and all my neighbors to vote against Berkeley’s proposed one-cent-per-ounce tax on sugary soft drinks.

Big Soda is pulling out all the stops — and the money — to prevent the tax, because Big Soda knows that if it fails in Berkeley it can’t pass anywhere.

Yet, just like tobacco, we know a small tax reduces consumption. And just like tobacco, consumption of sugary soft drinks is a huge health problem.

One out of three American kids is obese and at risk of early-onset diabetes. A major culprit is Big Soda.

Isn’t it time the people stood up against corporate moneyed interests that are determined to prevent us from protecting ourselves and our kids? (Please see the attached video, and share.)