Now, everyone knows that even the toniest of Ivy League institutions recently suffered substantial blows to their massive endowment funds, but Harvard University’s idea to launch a menswear line called Harvard Yard just seems like school branding gone horribly awry. That, and their preppy sport coats go for $495 a pop, making Harvard once again tailor-made for the trust-fund set.

New York Magazine’s “The Cut”:

Something fishy seems to be going on at Harvard: The university is trying to be hip, possibly even chic. How else to explain Harvard’s cameo on this week’s episode of NYC Prep? And its new men’s fashion line, Harvard Yard? And by fashion line, we don’t mean maroon sweatshirts with crests on them. The university has inked a ten-year licensing deal with clothing manufacturer Wearwolf Group for a line of contemporary men’s apparel. It’s unclear if the line is part of the university’s attempt to stop bleeding money.

Read more

 Wait, before you go…

If you're reading this, you probably already know that non-profit, independent journalism is under threat worldwide. Independent news sites are overshadowed by larger heavily funded mainstream media that inundate us with hype and noise that barely scratch the surface.  We believe that our readers deserve to know the full story. Truthdig writers bravely dig beneath the headlines to give you thought-provoking, investigative reporting and analysis that tells you what’s really happening and who’s rolling up their sleeves to do something about it.

Like you, we believe a well-informed public that doesn’t have blind faith in the status quo can help change the world. Your contribution of as little as $5 monthly or $35 annually will make you a groundbreaking member and lays the foundation of our work.

Support Truthdig
In this Article:
#fashion#harvard#ivy league#recession