'NOVA': Mind Over Money

Groundbreaking research done by behavioral economists may pose the greatest academic threat ever to free-market theory, suggesting that emotions linked to brain chemistry — not rational self-interest — play a deciding role in how we spend, save and invest.

Experts argue the findings should profoundly reshape economic policy. Watch the introduction to a “NOVA” special on the subject below, then follow the links to see the full 53-minute piece. –ARK


Watch Mind Over Money on PBS. See more from NOVA.

Now you can personalize your Truthdig experience. To bookmark your favorite articles, please create a user profile.

Personalize your Truthdig experience. Choose authors to follow, bookmark your favorite articles and more.
Your Truthdig, your way. Access your favorite authors, articles and more.

A password will be e-mailed to you.

Statements and opinions expressed in articles and comments are those of the authors, not Truthdig. Truthdig takes no responsibility for such statements or opinions.