‘NOVA’: Mind Over Money
Groundbreaking research in behavioral economics may pose the greatest academic threat ever to free-market theory, suggesting that emotions linked to brain chemistry -- not rational self-interest -- play a deciding role in how we spend, save and invest.Groundbreaking research in behavioral economics suggests that emotions linked to brain chemistry—not rational self-interest—play a deciding role in how we spend, save and invest.
Groundbreaking research done by behavioral economists may pose the greatest academic threat ever to free-market theory, suggesting that emotions linked to brain chemistry — not rational self-interest — play a deciding role in how we spend, save and invest.
Experts argue the findings should profoundly reshape economic policy. Watch the introduction to a “NOVA” special on the subject below, then follow the links to see the full 53-minute piece. –ARK
NOVA:
Watch Mind Over Money on PBS. See more from NOVA.
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