Subscribe

Native Americans Force Sports Fans to Think About Racism

Peter Z. Scheer
Managing Editor
Peter Scheer grew up in the newspaper business, spending family vacations with his mother at newspaper editors' conferences, enjoying daycare in editorial departments and begrudgingly reviewing his father's…
Peter Z. Scheer

The Yocha Dehe Wintun Nation of Northern California paid a “substantial” amount of money to air a one-minute version of this ad in seven major American cities during the NBA Finals. It is compelling, persuasive and powerful.

The goal is to put the blatant racism of the Washington Redskins football team front and center in the minds of fans who might prefer not to think about the subject.

A one-minute version aired in “Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington, D.C.,” according to ABC News.

You can watch the full two-minute version below.

— Posted by Peter Z. Scheer

Now you can personalize your Truthdig experience. To bookmark your favorite articles, please create a user profile.

Personalize your Truthdig experience. Choose authors to follow, bookmark your favorite articles and more.
Your Truthdig, your way. Access your favorite authors, articles and more.
or
or

A password will be e-mailed to you.

Statements and opinions expressed in articles and comments are those of the authors, not Truthdig. Truthdig takes no responsibility for such statements or opinions.