In an industry-rocking move, the nation’s leading potato chip manufacturer will reduce saturated fat by switching from cottonseed oil to sunflower oil.

USA Today:

Frito-Lay, the world’s snack kingpin, on Wednesday will announce an industry-jarring, better-for-you oil change for its most lucrative product – Lay’s potato chips.

Feeling heat from consumers, schools and health experts, the chip giant this week begins a national rollout of Lay’s and Ruffles chips cooked in sunflower oil instead of cottonseed oil, to reduce saturated fat. By the end of 2006, the chips cooked in NuSun sunflower oil will be sold nationwide.

The change is certain to be felt across the $15 billion-plus U.S. snack market, with other makers expected to follow. It comes three years after Frito-Lay eliminated trans fats from its snacks.

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