Kicking the SUV Habit -- Finally
Ford announced its largest production cuts in 20 years, blaming high gas prices for customers shifting away from its pickups and SUVs and toward higher-mileage models.
Ford announced its largest production cuts in more than 20 years on Friday, blaming high gas prices for pushing many customers away from its pickups and SUVs and toward higher-mileage models.
Ford Motor Co. said it would temporarily halt production at 10 assembly plants between now and the end of the year to reduce the need for costly incentives to trim bloated inventories.
The decision illustrates just how out of step the lineup at the nation’s second-largest automaker has become, as it loses market share to mostly Asian competitors under the watch of Chairman and Chief Executive Bill Ford.