There’s a reason campaigns are more expensive than ever: commercials. Although they try, the candidates can’t be in every Super Tuesday state at the same time, and the most effective way of reaching millions of people in one state is the same for politicians as it is for Tylenol. Even Barack Obama, who has bet big on his grass-roots organization, spent around $4 million on ads in the last week of January.

But Hillary Clinton is no slouch, and her organization is said to be more focused on mass-market campaigns than knocking on doors. Clinton spent about $3.5 million in the same time frame as Obama, and they both put most of it into California.

The Republicans, though strapped for cash, also know the value of advertising. Romney has unleashed a salvo in California, which is supposed to be McCain country, and it just might be having an effect.

CNN:

Flush with campaign funds, Obama spent $4 million on television advertising the last week of January, much of it going to advertising in the biggest Super Tuesday prize: California.

One of the ads the Obama campaign is airing features images of former President John F. Kennedy and of his daughter, Caroline Kennedy, who endorsed the Illinois senator . … Caroline Kennedy’s uncle, Massachusetts Sen. Edward Kennedy, also has endorsed Obama.

Not to be outdone, Clinton spent over $3.5 million on television advertising the last week of January, CMAG estimated. Like Obama, the New York senator spent much of her money on California advertising. Clinton focuses on economic issues in her ads and, in one commercial, features the phrase “Solutions for America.”

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#advertising#barack obama#california#clinton#john mccain#kennedy#mitt romney#money#television