Israel on a PR Campaign
Israeli Foreign Minister Avigdor Lieberman is on a kick to improve his country’s standing in Europe. His strategy? Develop a cadre of “allies” abroad who will serve as walking PR agents for Israeli policy.
Israeli Foreign Minister Avigdor Lieberman is on a kick to improve his country’s standing in Europe. His strategy? Develop a cadre of “allies” abroad who will serve as walking PR agents for Israeli policy. –JCL
Wait, before you go…The Guardian:
Israel has instructed its embassies in 10 European countries, including the UK, each to recruit 1,000 members of the public to act as advocates for its policies in a new public relations offensive.
A cable from the foreign affairs ministry was sent to embassies last week, with instructions from Avigdor Lieberman, the controversial and extreme right-wing foreign minister, to adopt a range of measures aimed at improving Israel’s standing in Europe.
The most unusual was the order to identify up to 1,000 people by mid-January to act as “allies” to Israel. One source described them as “friends who are willing not just to receive messages but to actively promote these messages”. These individuals – likely to be drawn from Jewish or Christian activists, academics, journalists and students – will be briefed regularly by Israeli officials and encouraged to speak up for Israel at public meetings or write letters or articles for the press.
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